Volunteers sign up for adverts
Mobile advertising can work. In a trial with 1,000 volunteer customers, Singapore operator M1 has launched a location-based marketing drive. Having opted-in, a user walking along Orchard Road, a main shopping street in the city- state, receives messages offering discounts in stores or restaurants as they approach them.
Shopkeepers, who are typically cutting 10 per cent off prices, capture customers who might otherwise have passed them by. Restaurants can offer discounts to attract early and late diners, extending their full-capacity hours.
Commentary from Datasharp Telecom, one of the leading independent telecoms companies in the UK focusing on emerging technologies from within the telecommunications sector. VoIP, IP telephony, PABX, hybrid IP systems, hosted solutions, convergance technologies.
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